Augmented Reality & Automobiles

The modern automotive industry is always looking for a new edge and a new technology. As the millennial generation comes of age, seemingly less car-obsessed than the generations that preceded it, technological gadgets and wonders may be the difference between a car that sells and one that doesn’t. Only a few modern technologies have the potential to be as fascinating and appealing as augmented reality. It will take ingenuity to get these emerging products in vehicles, but the industry is pushing as hard as they can to do so.

To highlight this trend more concretely, the show of interest at the 2017 CES (Consumer Electronic Forums and Trade Show) in regards to augmented reality was high. Three different car part manufacturers showed design concepts that featured AR; however, one of the key challenges with integrating this technology into cars is whether it can be immersive as opposed to distracting.

One product that certainly seemed to show its use was the Life-Enhancing Intelligent Vehicle Solution (LIVS). The LIVS uses an LCD display mounted in a car dashboard that shows a real-time view of the road; it then overlays an AR suite that displays things as intricate as the exact speed of cars around you or hidden road hazards.

Another interesting display of AR came from what is being referred to as DigiLens Technology. Essentially an overlay into the front windshield of a driver’s car, it uses a sophisticated projector to create an AR display of the world around it.

Finally, Visteon, an automotive parts creator, introduced a form of AR that used light to create symbols on windshields showing an array of information. This projection technology, and others like it, has seemed to just scratch the surface of the possible applications they can have.

Overall, there’s great excitement in the automotive industry regarding augmented reality technologies. A consistent product is paramount to the usability of any such system. The future of cars is changing drastically right before our eyes, and the technologies that will be driven on the roads of the 21st century have only just begun to emerge.

The Life Sciences & Instrumentation Division of Gooch and Housego was established to eliminate a void that existed in the area of optical radiation standards, calibration services, and measurement instrumentation for industry, government/military, and academia. We are dedicated to helping you and your organization by providing products that have been tested against traceable calibration standards. If you want to learn more, contact us today at 407-422-3171.

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